I work myself into the mindsets of users to try and feel out exactly what they need for an optimal experience. This usually involves interactive media that pulls users into the brand, turning them into engaged participants that keep reading and scrolling. I know how to deliver these types of concepts across all digital applications and platforms.
To keep up a level consistency that makes sense to users, I treat every piece of the digital sphere as part of an integrated system. Your brand needs to work seamlessly in both online and offline worlds. Cohesive brands are what we all know and recognize best.